MORRISONS' FRESH DEALS: YOUR INSIDER GUIDE

Morrisons' secret weapon is its "Market Street" — the in-store butcher, baker, and fishmonger. The smart way to shop is to combine the regular Morrisons offers this week with the hidden gems you'll find at the fresh food counters.

THE 'MY MORRISONS' APP: YOUR PERSONAL DEAL MACHINE

Forget collecting points. The 'My Morrisons' app gives you straight-up money-off vouchers based on what you actually buy. It's a simple, effective tool.

How to Use It Like a Pro:

• Activate Before You Go: Open the app and activate your offers before you start shopping. No excuses.
• Join the Clubs: If you buy baby stuff, join the Baby Club in the app for extra, targeted discounts.
• Always Scan: Make sure you scan your digital card at the till. If you don't scan, you don't save.

WINNING AT MARKET STREET

This is where you find the best quality and value. Here's how to play it:

• Talk to the Experts: The staff at the counters know what's good and what's on offer. Just ask them.
• Hit the Yellow Stickers: Head to the fresh counters later in the day to find reduced-to-clear bargains.
• Don't Sleep on the Salad Bar: It's a quick, cheap, and healthy lunch or dinner option that's often overlooked.